Crazy Line – new capsule collection
BIG – Electric Festival
The new advertising starring amazing Galit Gutman with Natural collection, the most fresh Collection for the Israeli summer time
Set your creativity free
Make room for Doron Furniture’s new commercial
The new lubinski trade commercial
APRIL IS BACK
Thoughts about today’s advertising
There has yet to be an advertiser who invents primal fears and needs. At best, he gave them a little shake. Whatever we consume – we consume to survive. Once it was just food for the body, but as society evolved and the human kind became more complex, the soul started needing its own food. Consuming a watch, a shirt, or makeup, which is seemingly unnecessary, is similar to the amount and types of food we have no reason for eating. Fruits, vegetables, dates and almonds are enough. And yet, we fatten the body more than it needs. Why? Because we have an inherent fear that tomorrow we might be hungry. We might not find hunt. So a layer of fat will protect us. A Neanderthal fear. Hitherto today, even when we are eating, it isn’t for the survival of the body, but for calming down a primal fear.
And so it is when we purchase a new car or dress. The purchase itself answers to a primal and ancient need, internal and subconscious. A psychological, barbaric need of social belonging. Don’t think of advertisers as some kind of big influences: there has yet to be an advertiser who invents primal fears and needs. At best, he gave them a little shake.
Keren Peles will be the promotional model for Zebra Israel. Keren, a famous singer and songwriter, will lead Zebra campaigns including a TV ad that will leave you speechless.
link: Keren Peles
michal negrin – new year special offer !
crazy line – coats collection winter 2013-2014 !
Zebra – the making of zebra winter collection 2014 !
Zebra – the new winter collection, pay less have more fun!
The famous radio personality, Alex Ansky, announces a new and revolutionary payment system for Bait Bakfar, a leading senior living chain
Summer Drive – The new Summer campaign for Lubinski Trade offers you the chance to win a car every week!
Zebra discount fashion chain shows that the good things in life are for free
Doron furniture- Kids
New Summer campaign for Doron Kids furniture
Inbal Or promotional event , marketing Or Bavali prestigious and lucrative real estate project
Launching the new Dr Fisher Sebo- Right series of products for delicate skin, with the brand ambassador Yael Abecassis
Ultrasol summer sponsorship campaign “takes over” the Big Brother TV show
Lubinski Trade super pack promotion… an offer you cannot refuse
Launching Persil’s new innovative product – The first laundry gel in Israel with lavender scent.